1. I am personally invested in you and your definition of your own success

   • It is your goal we are working towards, nobody else’s

   • Friendships are formed through the coaching process. As a result of my deep personal investment, we are often left with a friendship at the end of the coaching process. Still, the most important friendship you will be left with, is the one to yourself.

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1. I take your openness and will to change deeply serious

   • Your trust is received with the gravest respect

   • By offering me your trust, you bestow me an immense value

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1. I am fueled by an easy going energy and playful curiosity

   • This is serious work, but it is also fun and interesting

   • This lets us lift every stone and see what we find, together and completely without judgement

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1. I keep it simple and unpretentious

   • You will never have to be a particular someone or something to have my unconditional acceptance

   • Simpleness makes things easier to grasp. It will never be easy, as this is deep work, but we try to keep it "Simple and Stupid"​​

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1. There exists no doubt in me that you have everything it takes and more

   • I see that in every single one of you, and we are here to light the fire

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1. Our work together will be characterized by sincerity, open exploration playfulness and trust